May 25, 2023

Judy Blue Announcement Recap!

Details are here!

Mystery Accessory:

We added a $3 mystery accessory that you can leverage however you’d like!

The Goal: To offer you an inexpensive way to sweeten the sale and incentivize your customers to make additional purchases.

How? You could do a free accessory with any purchase over $50, or with any three items, etc. Leverage it however is most helpful to you!

Shipping costs have gone up significantly and we’re doing everything possible to avoid passing that increase along to you!

OSM is a shipping partner that transports packages a portion of the way, and then USPS does the delivery in the end.
Lots of zip codes are seeing comparable transit times with OSM, but some zip codes are slower. We’ve turned off a number of “slow zones”, and we’re starting a month long analysis in June to compare transit times more closely.
We’ll ship half of the items with UPS/USPS and half with OSM to get an accurate real-time report of which areas are being negatively affected.
We understand that a major increase in transit time has a negative impact on your shop. Our reports compared to previous shipments don’t reflect a significant delay, so we’re going to dive in to real time for June.
If you are experiencing delays related to OSM, please send a chat so we can track it!

We’d love your feedback on a handful of different topics!

We’ll issue $10 Ave Tech credits for anyone who completes the survey.

Link to survey is HERE!

We’re going BIG on Judy Blue friends!

More Styles

Approximately 50% more styles each month!
Numbers will ebb and flow depending on Judy Blue delivery dates, but an AVERAGE of 12 styles/month instead of 8.

Deeper Quantities

We’re increasing our buys by nearly 50% on EVERY single style.
These new quantities start rolling in NEXT WEEK!
Buys will increase by another 10% every month for the rest of the year!
We are also identifying Evergreen styles (amazing staples that can be sold all season long) and we’re going CRAZY deep in these! You can promote them throughout the season, run ads with them, etc.

Restocks

Custom recuts/restocks have not generally been an option with Judy Blue but that has changed!
We’ll restock as often as possible with popular styles where it makes sense and fabric is available to recut.
Starting right nowwww: The O’Hara and Zoey jeans restocked TODAY!
Gabriella will be here in a few weeks and Rose will be coming back in December!

Faster Launch

Typically our process of collection curation, photography and sample buying can cause us to launch denim 4-8 weeks later than other boutiques.

Starting now, Judy Blue will ship all available styles to us immediately!
We’ll shoot photos right away on Amanda, Kirra, or other team members so that these styles can launch ASAP. Then we’ll ALSO add them to curated collections in upcoming weeks with our typical amazing photography.
Any styles that we receive from Judy Blue by Monday each week will launch that same Wednesday to the wholesale site (when sample buying for regular collections start).
We are eliminating the sample buying period for Judy Blue styles, so you can order your sample and launch/promote immediately if you’d like to! *OR* you can wait until that style is featured in a later collection and launch at that time.
Our goal is that the deep quantities we’ve ordered will allow you to buy samples with confidence even without an official sample buying period.

When does this start?

May 31!
There will be a period of overlap where some styles are still releasing in the “old format” and immediate release styles are also starting to launch.
The graphic above details the styles that will still be in regular sample buying collections!

How can you identify “immediate release styles”?

This has been a huge undertaking and we're SO excited to see the positive impacts this strategy can have on your businesses.

Thank you for letting us serve your shops... we are so grateful to partner with you!! :)